ICO House

Whole crypto world under one roof

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Industry
Crypto currency
Scope
Branding,
Design,
Development
Platforms
Web

Project Origin

Expanding the business

The ICO House is a project connected with one of the biggest cryptocurrency markets – BitBay. When expanding the business, it was a natural step to jump into ICO world.
With experience and knowledge about the industry, founders could easily approach their contacts and offer help building ICO strategy.

project origin

Project

How big the project is

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Wireframes

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Branding

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 Design

Technologies

Weapon of choice

Project management

The InVision App proved to be very useful during prototyping and wire-framing stage.

Product design

Sketch is a must have tool used in our company. The same with the Adobe Illustrator software when it comes to the vector graphics editor.

Frontend Development

The InVision App proved to be very useful during prototyping and wire-framing stage.

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Sketch
UI Design

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InVision
Preview & Prototyping

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Photoshop
Image retouch

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Zeplin
Export designs

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Slack
Communication

logo-illustrator

Illustrator
Key visual creation

Team pic

Team

Assignment

The whole project and every phase were coordinated by project management. Brand, wireframes, and design were done to be one person not to lose the track.
Thanks to that the whole design is very consistent.


Development was done by a team of two – one full stack developer and one front-end developer. We could build web applications in a small team with very transparent and fast communication.

Milestones

Four chapters

Same time we started to work on wireframes for the website. 

When we had a clear vision of how the website should work and process business information we closed that part and moved to design. 

Development of back-end and front-end happened the same time. Last step was to connect our application with the third-party CRM system. 

milestones
icohouse-logo

Step one

Logo & Branding

The client wanted the brand and logo to be very similar to today’s cryptocurrency trends, but so that they would have a certain uniqueness and do not duplicate schemes.

There were a lot of logos here that we wanted to show. We experimented with various palettes of colors and shapes in which we wanted to include the name “ICO” so that the whole would be associated with cryptocurrencies.

Finally, it was on the colors of violet and yellow / orange

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logo-icohouse
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logo-icohouse
logo-icohouse

Step two

Wireframes

Wireframe was mainly based on creating simple mockups for the site. The biggest challenge was to design a very complex form, so that everything was transparent and easy to navigate.

icohouse-wireframes
illustrations

Step three

Illustration

In order to adapt to the trends, we applied the “isometry” technique, but the style was more unconventional than usual in the trends for cryptocurrencies – to match the climate of the logo.

Step four

Design

Finally, we designed based on the chosen style of illustration, branding colors. The site was to be a one-pager presenting the facilities needed by companies operating in the cryptocurrency industry.

landing-screen
landing-screen
landing-screen

Challenges

Tough ones

Main challenge from designer perspective was to build brand that would communicate cryptocurrency background but also be very original.

Another thing was to design smooth user experience with very long and detailed form. It took many hours of discussions with client how to manage questions order.

Outcome

Result for our client

Our client received both brand and website which allows him to operate the business and manage contacts with his clients.

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